We read best what we read most. Letters are conventions. As with other conventions, some of their elements are more important than others. For typographic conventions, context matters a lot. Once placed in alphabetical order, letters depend less on their design to be legible: one knows which letter they are reading, thanks to its position in the series. A triangle is not necessarily an ‘A’ anymore. It can be almost any other letter. And the ‘A’ can take the form of a circle, a square, a cube, a hexagon, or even a star. Anything can be a letter. Trust your eyes. Trust your imagination.

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